Microsoft announced the acquisition of LinkedIn
On June 13, 2016, Microsoft (MSFT) announced the acquisition of LinkedIn, the world’s largest and most valuable professional network, for $26.2 billion in cash.
“Just as we have changed the way the world connects to opportunity, this relationship with Microsoft, and the combination of their cloud and LinkedIn’s network, now gives us a chance to also change the way the world works,” said Jeff Weiner, chief executive officer of LinkedIn
How this integration will benefit Microsoft?
This is a quick look of the main strategic implications of this deal.
- Merging the two platforms will provide a more collaborative environment as well as better organizational insight.
- Using real time LinkedIn data in Microsoft’s Dynamics software, specially CRM, will make companies more productive and successful by improving the decision making. For example, sales people can prioritize prospects based on their LinkedIn activity and pick up those who represent a potential business.
- The integration will enable companies to stay up-to-date about their prospects by having access to constantly updated profiles and information.
- Also, having access to each other members and organizations will result in an increased engagement across LinkedIn as well as Microsoft’s Dynamics
- Finally, considering the size of both markets, Microsoft can use LinkedIn to power the social and identity of over one billion customers. While LinkedIn can use Microsoft’s distribution channels to reach new audiences and more customers.
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