Great Tips to Upgrade your Apps
In today’s post, we want to share some tips that will help you grow your app, ensuring that you can create a viable business mobile app.
Today more than ever it is important to be at the forefront and aware of the technological trends to achieve the consumer’s expectations and provide a better experience. Now, we want to share some ideas to consider to improve your mobile applications:
- App monetization strategy from the very beginning
Planning from the beginning of the development of an app, how are you going to monetize it, will save you troubles and time. As many developers think it’s better to develop functionality and esthetic first, this will result in bad user’s experiences and intrusive ads.
It is important to take the time to find the correct way to monetize without affecting the user experience, there are many different strategies these days to avoid using intrusive ads, like email lists, sponsors and partnerships, SMS marketing, strong code licensing, premium versions, etc. Remember, income it’s important but without users, you won’t get significant revenue, so always stay on top of monetization trends.
- Growing with data and analytics
How can developers keep growing effectively and ensure their apps engagement, when it is predicted that by the end of this decade there will be 5 million apps in the digital world?
Well, the answer is very simple, analyzing the information that shows the way in which users are using your application, what is the purpose of its use, when they use it and what is more important, the results obtained from their experience. Understanding how users use your app is very important. This will allow you to identify potential problems with your app’s interface. For this, there are many monitor tools that provide insights on everything from app usage to heatmaps on individual app pages.
Another important issue to keep in mind is where users use your app. By analyzing the location data generated from your app, users can give you important insights around user onboarding in the real world. This data will enrich your marketing app knowledge to help understand and provide better experiences for users.
- Using push notifications to improve users experience
Communicating with your user by an effective push strategy, allows you to drive engagement and retention of your app. If you want to keep an engaged audience that loves using your app these two factors are essential.
To adopt a successful push notifications strategy, studies have shown that the effect of on app user engagement and retention is consistently improved in apps, so to develop your strategy you must ask yourself three important questions, why when and how you should send your push notifications?
There are many guides to get you on the right track with your strategy, understanding your users and keep up to date on where other apps are succeeding with their push notifications it’s a good start. Remember that a great push notification strategy can help you monetize, another reason to plan it and get it completely right from the beginning.
- Keep your app on the marketing top
Without new users, your audience will slowly decrease, that’s why you need to be able to improve discoverability to generate a constant stream of new users to keep growing.
A few things to keep in mind are the App Rank and Paid Advertising. The first one, ASO (App Store Optimization), is a very important issue because it will help determine in what position of the rank is your application and this will improve the numbers of new users you gain from organic sources.
The second option will help you gain new users by advertising on different platforms allowing direct link downloads. As higher your budget is, then the opportunity to reach more new users easier will be. But don’t forget to optimize your campaigns to ensure you have a great user onboarding process to maximize success.
“James Ewen, 4 Tips to Help Take Your App to The Next Level. January 13, 2018.”